Entrepreneurs don’t manufacture organizations they assemble foundations .entrepreneurs never appear to quit rousing us their examples of overcoming adversity appear to be appropriate out of children’s stories.
From clothes to newfound wealth or opposing all chances to become wildly successful, the greater part of their stories are unique in relation to each other yet it would not be right to state that they do appear to have something in like manner.
A few privileged insights into progress and a few characteristics are unique and it changes as per the majority.
You may believe that setting up a business requires setting up a formal structure like a Private Limited Company, some fortunes and cash more than anything.
However, on numerous occasions, this has been demonstrated wrong by numerous effective entrepreneurs who wandered out to investigate with not a great deal to flaunt.
Numerous did not have a formal training to gloat of. At that point would could it be that best entrepreneur appear to know plainly enough to centre around.
Consequently, here are 5 insider facts of accomplishment shared by effective entrepreneurs who changed the world and transformed their new companies into multi-million organizations.
What They Do is What They Love
Most entrepreneurs swear by the way that their business is their obsession and they do what they cherish and this energy and eagerness can be effectively seen in their work.
Steve occupations the best entrepreneur ever lived by this and this was the message he would spread when gotten some information about his mystery.
Aside from doing what you cherish you should understand that you do need to escape your usual range of familiarity and investigate.
For instance, in the event that you want to fly out begin your own to movement company as opposed to following a similar old way of the privately-owned company of PCs that you have no affection for.
Putting stock in Yourself
Initiative characteristics and a hopeful disposition can go far on the grounds that a business expects you to go out on a limb.
Also, you need active guts for being a being a fruitful entrepreneur. This what best Indian entrepreneurs like Tata and Birla submit to, so move. Furthermore, trust that you can do anything.
A degree from a first class B schools isn’t essential to beginning a business. Be that as it may if do know how to persuade somebody to be it to think about your thoughts or to put their cash in your undertaking you would without a doubt have it less demanding.
Administration of Money and Planning
A speedy examination shows that most multi-million organizations needed to confront challenges in its underlying stages. Subsequently, usage of the plan is additionally critical. So have a dream and plan ahead.
Fabricate Your Dream Team
Uniqueness and cooperation go as one of every a business. Consequently, your group is as vital a factor as you are en route to progress. Client esteems and relational abilities ought to be profoundly impacted and empowered at each level of business in the group.
Aside from this, a critical actuality is that surveys of clients ought to likewise be remembered and there ought to dependably be an opportunity to get better.
Open your brain and attempt new thoughts. That is the reason they say life starts toward the finish of your usual range of familiarity. Begin thoroughly considering the container and be adaptable.
Furthermore, there you have it the characteristics that fruitful entrepreneurs share. Aside from these recollect forget that there is not a viable replacement for diligent work and persistence is the key.
Most new companies flounder and fall flat a couple of times before becoming showbiz royalty
Top Small Business Ideas in India – Today we are encountering a 21st-century breakdown, where regardless of any circumstances, cash and business is assuming control.
Innovation, Internet and Networking together have made a land of opportunities for newbies and startups to start a successful business and advance into a master.
Be it online shopping, social media, consultancy, education, fashion, Movies, Music, and so on. Business today is all over. No business has ever begun or begins as a million dollar venture.
Numerous passionate young Indians always have a question as a primary concern that what are best small business Ideas in India? they can start.
All these enormous names started with a low investment budget which later advanced into a national or global marvel. So plainly investment is never a detour in the event that you are passionate about your business and need to become famous.
Today India is one of the fastest developing economies on the planet and a hub for IT and business startups. Thus, in this article, we will discuss the best small business ideas for India with low investment
Since Internet innovation has turned into the foundation of each established business, let us start with the business ideas that are significantly or solely based on Internet usage.
#1 Social Media Services
Social media has totally taken the scene of communication, advertising and online marketing to the following level. Any entrenched brand or business you name today has a social media handle to deal with its advertising and marketing to dish out sales and gain higher profits.
Aside from this, Newer Social Media apps (snapchat, sarahah, instagram etc) are being produced each now on then with a mean to become wildly successful in the market.
All you have to do is
– Come up with another thought or twist an existing thought in a more inventive and unique way.
– Approach a solid application designer to make the application.
– Approach an advertiser for valuing and advancement.
– Target the correct section of the audience and convey.
– It’s a simple rationale, “It’s not about who has it first. It’s about who has it best!”
Since the last decade, blogging has made a platform for individuals and businesses to share and spread learning and assessment through online contents and posts.
It has now turned into a profession that earns you both wage and respect. On the off chance that you go out on a survey today, you will discover no less than one blogger in every 10 individuals you go over.
More than that, you will locate that each startup that has just started, is respectably successful or even settled, is a blogger. Blogging is considered a spine for each successful business.
It has increased much popularity of late and has impacts affected the worlds of politics, business, and society. Individuals and businesses around the world perceive the energy of bloggers as online influencers.
Turning into a blogger is entirely easy, but staying aware of it requires sincere commitment and passion. There are numerous free guides accessible online that can enable you to make a blog inside minutes.
To wind up a successful blogger, you have to
– Know your passion and choose the correct speciality. Just having a business thought is never enough. You should be passionate about it and willing to take it to the distance. Pick the correct speciality for your blog that targets the correct audience.
– Decide whether it is short term or long haul. Never choose a speciality that has no future existence or popularity. The speciality you choose should be a long haul and sustainable in the event that you need to continue procuring stable profits.
– Decide how to adapt your blog. When you have made a blog, you have to choose which advertising system to sign up with to gain cash.
– Stay up to date with the latest trends and information spinning around your business speciality.
Give me a chance to take you through a concise run-through of the types of blogs that you can choose to make.
These are blogs which post contents that are sharp and honest, regardless of whether for the issue or against it. Rogues blogs draw in consideration of readers easily, be it both great and terrible.
A rogue blogger is never reluctant to twist the rules and go basic against the theme. They take intense stances and put forward sharp cut reviews and opinions on slanting hot issues. This quite clearly garners the two admirers and haters.
Guest Host Blogs
In this is the kind of blog you basically go about as a host for publishing posts that chiefly originated from guest authors, and you yourself don’t compose an excessive number of posts for your blog.
Interesting that your blog will regularly feature frequent posts from other guest authors and you as the maker and proofreader of the blog, can also regularly step in and compose few posts of your own.
“Crash Test Dummy” Blogs
As you can roughly guess by its name, a Crash Test Dummy blog tests and reviews various techniques, tools and strategies. The following stage is that it shares what works and what doesn’t, so you can sensibly comprehend what to execute and what to stay away from.
A speciality blog is a site that focuses on a limited group of audiences and readers in a bigger market with a typical specific interest, which basically means that this sort of a website works best at focusing on a specific section of the audience.
These kinds of websites are usually fit at drawing in high website activity as it can easily satisfy the visitors with one normal and focused on interest.
This basically means a speciality blog works best when you are focusing on a specific section of the audience as it lays their stress on just hyper-specific topics and issues as opposed to focusing on more extensive topics.
On the off chance that you ask me to characterize the expression “Provider blog”, at that point here is a short description. A Giver blog simply gives away useful bonus content with each post for nothing. These are free bonuses called “content upgrades” and are made for a specific blog entry.
A supplier blog is an awesome method to convey more value to your audience and are given away in return for an email address.
There is truly nothing to clarify about a guide blog truly. A Guide blog simply showcases posts and contents that assist readers with their personal or professional lives. The most popular topics that bloggers utilize for a guide blog are topics like personal advancement, educational guidance, vocation
The most popular topics that bloggers utilize for a guide blog are topics like a personal improvement, educational guidance, vocation counselling, life instructing and so on.
Personal Brand Blogs
Personal Brand blogs are perfect for those individuals who are seeking to position themselves as experts or masters in a particular business.
This is the ideal kind of blog when you are building a brand. This kind of blogs significantly helps in personal improvement and depicting it as a cornerstone of the blog you are building.
A personal brand blog essentially portrays you as the maker and uber mind behind the blog and always tends to showcase your name and face everywhere throughout the landing page.
Last but not the least is the “Enterprise blog”. As you can easily guess from its name, an enterprise blog is a blog built for a company or association as opposed to an individual.
Ordinarily, a group of writers make content for this blog is important and valuable to the section of audiences that the particular company is focusing to dish out their sales.
This way, the substance and the blog is successful at pulling in those potential customers to the website, where they can take in more about the company’s products and services.
#3 Web Content Writing
On the off chance that you are certain about your sentence structure and literacy skills, at that point you can do extremely well in the field of Web substance and script composing.
Bloggers and businesses today are always in the hunt for skilled and proficient substance writers who sharpen great literature skills and will compose excellent substance for websites great.
The content composition is workmanship that requires you to compose and express one subject in 5 diverse ways.
– You can choose to sign an agreement with some brand or association to compose exclusive contents for them.
– You can sign up for various portals like Freelancer.com as an independent substance essayist and get contracted by multiple brands, bloggers and companies.
While blogging is the foundation of each business today, Domain and Hosting services are the spine for blogging. A legitimate and solid hosting service ensures the smooth and appropriate functioning of a website. Hosting services is a
Hosting services is a fast developing business that allows different businesses depending on websites and blogs to develop viably.
There are numerous new hosting services flying into the scene consistently day, each with distinct and engaging features to give bloggers the best results.
There are enormous names like BlueHost, GoDaddy, GSuite, NameCheap, Domain.com, and so forth and new promising services like HostGator, FatCow, Hostinger and JustHost.com with convincing and cost viable features.
You can exploit the way that online brands and companies are searching for the best hosting services to expand their business online and think of your own Hosting and Domain service.
#5 SEO Consultant
One critical thing that needs to be considered by each blogger, to be successful is to focus on getting positioned in search results. Search results are shown by Google, Yahoo, Bing, and so forth are positioned on the basis of what the search motor considers most significant for its users who are always more liable to trust the websites that show up in the top page of the search results.
#6 Translation Services
One thing that Internet and blogging has done right is it has conquered any hindrance amongst influencers and audiences across the globe.
Influencers today are for elucidation services that give multilingual broadcasts of their posts and services. Translation services are getting worldwide acknowledgment as blogging from global influencers are pointing that language should no more be a boundary.
There are numerous global brands that are planning to expand in India and are searching for dependable Translation services that can help them in advancing their work in multiple territorial languages in India.
This pattern has resulted in numerous Translation services flying into the scene, so much so that Translation itself has turned into a reputed business today.
Elucidation and Translation is currently a business that requires less investment and delivers more. All it requires is personnel with a solid grasp on a particular International language alongside a corresponding information about territorial Indian languages.
21st century has been the “Age of the freelancers”. You can go about as a consultant and work openly without anyone else wish.
The biggest preferred standpoint of such a business is that you won’t be bounded by any agreement and can work for as numerous projects you need from multiple sources.
You can chip away at your own particular time and charge an expense based on your skill and venture conveyance.
Indeed, even in the outsourcing class, the most popular professions that are chosen by individuals today are:
Independent Content Writer
Independent Web Designer
Independent App Developer
Independent Graphic Designer
Independent Illustration and Logo Designing
Independent Video Editor
Independent Music Composer
Independent HR administration
#8 Education Services
Education service is one flourishing business in this day and age of developing inventions, learning, innovation and rivalry.
Making a system of skilled professionals to instruct, prepare and guide students and adults in various fields is a dependable and popular decision of business at a small scale that can expand extra minutes.
Search the web and you will discover countless online and disconnected tutoring programs for helping students at school and school level with education. This business requires a greater amount of skill, learning and systems administration and less of investment. You must be skilled and passionate enough to ensure positive results and reputation.
This business requires a greater amount of skill, information and systems administration and less of investment. You must be skilled and passionate enough to ensure positive results and reputation.
#9 Career Guidance
With education come developing rivalry and multiple vocation options, due to which parents or students frequently get confused and they seek professional counsel from experts.
You can build a system of experienced counselors and professionals and make a Career guidance and consultation program to help them by charging an ostensible expense. This field is encountering developing significance with time and should be possible both online and disconnected.
#10 Cyber Security and IT Security
With regards to Internet, Social systems administration, Social media, Finance and blogging, Cyber security is a vital aspect that needs to be considered important to forestall digital crimes. Web wrongdoing has grown up drastically with the quick use of Internet today.
There are numerous cases of online thefts and hacking that come into the spotlight from time to time. As a result, organizations and forensic departments are always in the hunt for good digital and IT security experts.
In the event that you are great at IT security services, at that point you can turn this skill into a full blown business thought. You build a reputed system of skilled IT professionals and your group may get procured by top organizations that need digital and IT security services.
#11 Financial Planning and Administration Services
Currency is dynamic and is transforming each minute. Today cash is all around, consistently in one form or the other. Cash is streaming in as Incomes, Salaries, Funds, Interests, Taxes, Debit, Credit, Hard cash and online transaction and expenditures from each corner you can envision.
Individuals and businessmen are always searching for solid and trustworthy services for monetary arranging and administration to keep a sorted out track of their cash and plan their future investments.
You can build a service to give counsel to the customers about investment and budgetary arranging. In any case, before starting this, it is very suggested that you end up ensured monetary organizer on the off chance that you need individuals to trust your validity in the budgetary arranging business.
#12 Start a Franchise Store
You can make a website to advance your franchise and even launch a smartphone application with alluring deals and offer to empower online purchasing in a hurry.
In the event that done the correct way, at that point your small franchise business can turn into a national or universal name in a matter of months.
“Fashion, Clothing and Lifestyle” is one such business that expands faster than some other business. Fashion is something that experiences various trends in a short timeframe due to developing population and interests.
You can choose to start your very own franchise and build a full blown business around it. This is one business that requires equal amount of human workforce and online advancement.
Getting to be picture taker is simply the business. On the off chance that you are great at clicking pictures, you can attempt your hand at turning into a professional picture taker.
There are multiple occasions like weddings, receptions, workshops, seminars, concerts, exhibitions, book/music launches and other individual or business occasions where individuals require the picture taker.
You can either sign up with some photography association.
You can choose to fill in as an independent picture taker.
You can even choose to make your own particular business to convey photographers to various occasions as and when required.
The main investment you have to make is on your portfolio and the gadgets required for photography.
#14 Advertisement Agency
Aside from online advertising, a brand’s reputation also severely banks upon how it is advanced publically disconnected. It is a regular scene outside, where you get the opportunity to see massive hoardings of brands, products and services in public places.
It truly does have any kind of effect as such hoardings are always prone to get the consideration of individuals.
You can make an advertising office, take advertisement from an individual or from the company and display it on storing at public places. Such a business doesn’t require you to have any prerequisite experience or skills. You just take an advertising offer and convey.
#15 Advertisement Making
You can use your inventive twisted of brain and turn into an advertisement guru. Companies and brands quite regularly seek someone who is imaginative, expressive and possesses the capacity to showcase their products to the public in a way that adds value to the advertisement.
Liveliness is one profession that is developing in significance as innovation is creating with time. Today you can sit and make vivified videos at your home itself with the most basic of equipment, using just the correct software.
In the event that you are a skilled liveliness professional, at that point you can make your own particular online and disconnected business for giving preparing to several others who will take up movement as a profession. This will also improve your believability I the field and you will be drawn nearer by brands, companies and organizations to make vivified videos and documentaries. Needless to say, this is a lucrative profession.
#17 Online Tutorials
One major thing that Internet Technology has done today is that it has conquered any hindrance amongst ability and audiences. Today YouTube and personal tutorial websites have empowered artists and professionals to share their ability, information and skills with their followers.
The biggest favorable position is that this helps you build a reputation and picture and helps you grow a solid devotee base. The earnings continue rising as followers, shares and subscriptions increase. The most popular online tutorials that you can see today are.
Craftsmanship and Craft tutorials
Domestic hacks and household tricks
#18 Green store and Consultancy
As they days are passing by, the awareness and worry towards Earth and its condition is rising, individuals need to figure out how the earth is being harmed by us and what should be possible limit the effects. Today there is a need to advance and use products that are green and don’t hurt the
Today there is a need to advance and use products that are green and don’t hurt the earth. Though such products are being manufactured in full swing, but access to such products is not always easy. In any case, on the off chance that you tie up with some Environmental association or NGO and open green products store, at that point you can make these products easily accessible through an online one.
This step can be an extraordinary decent business thought. Advancement and selling of these green products can enable you to collect widespread acknowledgment since condition is an International undertaking. Aside from this, more business today are choosing green innovation.
You can give green consultancy to companies and organizations so that they can design their green journey ahead. In the event that you have the skill and information of vitality saving and eco-accommodating activities, you can start this business.
#19 Estate Agent
What increasing urbanization and industrialization has done is increased the requirement for more land and individuals searching for a decent house for living. Individuals either choose to purchase it or take it on lease.
The one thing everybody hopes for in a start-up is development. Indeed developing is uplifting news. It can mean an increase in revenue, increase in number of employees and more investments. Be that as it may, the issue of how to best deal with this development arises here.
Increasingly, it can be seen that if the start-up registration is unable to accomplish this, they collapse. Indeed, start-ups are regularly crushed by their own development. On the off chance that your company is developing too fast, you won’t not have enough cash to manage your everyday money related obligations, including bills, finance and supplies.
Here are five key steps to adequately oversee Start-up development.
With the advancing markets of today, the customer is considerably all the more demanding. To deal with the development of your start-up, one must focus on the customer by receiving various means including innovations around social media, portable innovation and propelled information analytics.
The customers’ developing needs must be the middle. The contrast between successful businesses and underperforming ones frequently lies in the way they treat their customers. Just recall that regardless of what stage your start-up is currently in, you can listen constantly to your customers.
2. Right Team
Remarkable and outstanding teams have turned out to be rare. This poses a huge test for a fast developing start-up. Finding the correct center group and holding them is a crucial step when your company is developing at a fast pace. Having a group that is smarter than you is indispensable.
This group is the one that will explore your company to success and handle development spurts. This means procuring all right as ensuring that you have individuals who are equipped for handling their departments.
3. Auspicious Change/Improvements
Entrepreneurs need to strategize and advance in an opportune way when the center business expands. Start-ups are exceptionally powerful and if their business design is very much created, entrepreneurs may trust that they have the future in their hands.
This is the point at which one must give careful consideration and change with the times and make improvements when and where necessary, especially when the start-up is at a development spurt. It is just by doing this that one can ensure success.
When you have made a fast-developing start-up, it is related to ensure it is executed to flawlessness. Ideas are numerous in the present day and age, but what will make you unique is the way you execute your thought. That is the thing that will set separated your start-up from the others.
On the off chance that you can deal with the execution, your start-up’s development will be a smooth sail. Invest in individuals who perform duties and responsibilities in an unmistakably characterized way.
This will ensure the proficient running of your start-up. Gather as much metrics as possible and also use tools like checklists, if necessary, to ensure that that each function runs effortlessly.
5. Check for sustainability
Your start-up must be scalable. In such manner, the entrepreneur must have one foot established whether while rolling out fundamental improvements so as to seek more prominent returns. Just in the event that you can sustain, does it bode well to take that jump.
Do ensure that you can deal with your developing start-up well.
With the appearance of the web, there are no products or services today that are not being advertised, at any rate, or being sold through web-based business. Electronic business(e-commerce) is presently a worldwide financial Goliath.
As per statistics, retail internet business sales through digital marketing strategies contributed in the overall amount to US$1,86 trillion out of 2016, and e-retail revenues are anticipated to develop to US$4,48 trillion of every 2021.
Marketers can’t overlook the way that digital marketing is presently a key part of their everyday activities with a worldwide reach at the snap of a button. With the unlikes of social media made it as a boom in overall all the industries. With this fervor and development in the marketing industry as a result of the web, marketers should know about Intellectual Property Rights [IPR] issues as they can confront lawsuits from anyplace on the world, thus putting their clients at risk.
This article discusses some of the key issues closely associated with Digital Marketing and Intellectual Property and how to implement RIGHTS.
In the current global economy, digital products and service conveyance are critical facets. The fastest growing economy thrives on intellectual property rights as they give exclusivity resulting in increased upper hand, market infiltration, market segmentation and customer unwavering which are altogether associated with the particular product or service being sold.
Customarily, IP law has secured impalpable property through basic mechanisms including:
Copyright – the privilege to publish or duplicate the expressions of ideas,
Patent law – the capacity to reproduce or manufacture an innovator’s product,
Trademark – images, symbols, words or different indicators which are registered with the administration and have turned out to be positively associated with a product’s character in the market.
Presently online transaction and communication has posed particularly difficult problems for intellectual property, with some basic assurance mechanisms being utilized. Of particular significance in the online marketing industry are trademarks and related issues.
Use of trademarks in the Digital Era & E-commerce
Trademark law is worried about the ownership of intellectual property which identifies goods or services. Trademark law has as of late been connected to the web naming system through the unique domain name protection. Domains are unique combinations of letters or numbers which are used to route information, i.e., through web addresses. They have turned into a standard mechanism for communication with customers and play a vital role in Digital Marketing.
Domain names distinguish the root of a business and its goods and services, thus assuming a part similar to that of a trademark. A domain name might be registerable as a trademark on the off chance that it is distinctive and it is used in trade in respect of specific goods or services.
Regularly, be that as it may, domain names consist of non-specific and∕or descriptive words which are not registerable as trademarks. These descriptive and nonexclusive names are selected as domain names to upgrade their positioning, but frequently have shortcomings in terms of requirement. For marketers, take note of that it is an extremely valuable asset to claim an area name which includes a trademark. It is also critical that infringing on trademarks of others or uploading or offering to sell counterfeit goods and services is hindering to the customer or the marketing company itself.
Online trademark infringement can happen in various ways such as meta-tags, deep linking, pay-per-click advertising, the offer of counterfeit products available to be purchased through websites or online e-commerce sales and social media sites, offline banner advertising and framing, search engine marketing abuse, cybersquatting, typosquatting and so on. This frequently results in the abuse of brands through counterfeit and dark market sales.
Marketers should keep away from the following to keep Digital Marketing safe from IP
Use of similar names or marks, i.e., being used of names that are similar to registered or understood marks:
Cybersquatting: a wonder where one registers an area which resembles or duplicates the names of existing corporations and then offer the space available to be purchased at a value set significantly higher than that initially paid.
Meta-tags: these are HTML statements which describe a website’s contents, where they offer benefits in that they permit search engines to recognize sites pertinent to search topics of their inquiries. It is possible to insert words or phrases which are calculated to give ideal attractiveness, including material secured by trademark. Nonetheless, one has to ensure that they don’t use meta-tags that are secured as trademarks or surely understood marks that don’t have a place for their clients or have no license to use.
Keywords: These are words assigned to search engines, kind of user’s search queries. Trademark-secured keywords raise infringement issues when the result of the search is not directed to the trademark holder.
Hyperlinks: Hyperlinks, which take users to areas other than their introductory page, may cause confusion or deny the objective sites of revenue acquired through the selling of advertising. Hyperlinks usually dilute the value of the trademark.
Counterfeit Goods: offering available to be purchased uploading or marketing goods that are phoney and encroaching on trademarks and other IP rights of the originator
Marketers should know that IP infringement in the digital space constitutes what is known as cybercrime. Such crimes include:
unauthorised use of registered and understood brands;
sales of counterfeit and encroaching goods through exchange portals and auction sites;
the making of false websites that include the space names, exchange names, shading schemes/layout and logos of surely understood brands, keeping in mind the end goal to lure work seekers or candidates for online preparing schemes, or to misrepresent that the products or services gave through the site are authorized or affirmed by the rights holder; and
meta-labelling to occupy web activity with a view to boosting sales and other related issues featured above; and the unauthorized offer of copyrighted works for download.
Implementation of rights in the Digital Environment
So how can one authorize their rights in the digital condition?
Basically, most network access providers [ISPs] need to conform to bring down policies established in the law after the rights holder issues a notice. Rights holders or authorities need to advise ISPs of encroaching or unlawful substance, which must be expelled by the ISP inside a specific time restrict, e.g., 36 hours of warning.
The digital space has no boundaries. Global disputes can be resolved through various mechanisms, for instance, the World Intellectual property Organization (WIPO). The WIPO Arbitration and Mediation Center exists to resolve business disputes identifying with intellectual property. The Model Law on E-commerce by the United Nations Commission on International Trade Law provides worldwide uniformity in digital business.
Keeping in mind the end goal to ensure your avert digital infringement
you need to ensure that all your IP names and titles are secured;
Ensure that you register all the real social media accounts especially those where your product or services are most liable to be encroached to keep others from registering before you do;
Register keyspace names and establish a demonstrated approach to area innocence insurance (including nonexclusive best level domains) and outsider use of similar space names;
Establish checking mechanisms to know about all possibly encroaching activities and to manage it before it costs the business or customer;
Make a move against any sort of encroaching activities through the issuance of cease-and-desist notices, supported by rigorous subsequent meet-ups, to safeguard your brands and intellectual property; and
Ensure that you know about to bring down procedures and requirements of your ISPs, websites and social media sites to expel infringing substance.
The fear of failure keeps us from exploring our potential. Do you also have the fear of failure? Here are some tips that will help you conquer it.
Fear is something that almost every single one of us experiences but it keeps us from so much in our life. The fear of heights keeps us from beholding magnificent views, the fear of flying prevents us from admiring all the astonishing places in the world, and the fear of losing someone keeps up from enjoying precious moments with the people we love. But the worst fear is the one that keeps us from exploring our true potential in life – the fear of failure.
Failure is the first step towards success. Tell us one successful person in the world who hasn’t faced failure in his/ her life at one point of the other. JK Rowling, who is renowned as one of the best-selling fictional authors of all time faced loads of rejection. A dozen publishers rejected her first Harry Potter book before being accepted by one for a small advance. Walt Disney was accused of lack of creativity at the beginning of his career, but that did not stop him from achieving greatness.
Failure is important in life, but its fear keeps us from trying new things. It is instilled in us from childhood when we are made a joke out of or criticized for failing at something that we tried. These feelings then deepen their roots within us and try to keep us from trying new things throughout our life.
Do you also have a fear of failure? Do you know how to deal with it? No? Well, no worries because we are here for you with all the answers. Mentioned below are some tips that will help you conquer your fear of failure and keep following your dreams and achieving your goals. Just keep reading.
#1. Figure Out The Cause Of Your Fear
The first step towards conquering the fear of failure is comprehending the origin of the fear. Sit down, relax, take deep breaths, question yourself about when was this fear of failure formed and then observe. When you understand the origin of your fear of failure, you contemplate how far from accurate that is. This origin could be anything; over-protective parents or a strict teacher who did what they thought was best for you. But in the process, made you fearful of failing at anything that you do. Your fear could have originated from something that you tried as a child but got laughed at when you failed. When you think about these things, you will realize that it was not really your fault at the time, but you still let negative feelings towards failure develop within you.
#2. Keep Your Attention On The Goal
What could be more effective in conquering your fear of failure than keeping your eye on the result and giving your best to get to it? Your fear of failure will try to cripple you and make you give up in your way to success, but it is your job not to let it affect you. When you feel the dark clouds of fear shadowing you, try to remember what you are in for and put in all your efforts to achieve what you wish for. Do not let the fear distract you. Fear is just your mind playing games on you. The reality is right in front of your eyes, and it is that you are close to your goals and all you need at this point is keep going.
#3. Acknowledge Avoidance And Keep Moving Forward
Our fear makes us avoid things. When we fear that we might fail at something, we spend our time working on things that do not matter, instead of things that will take us to our objective. This avoidance of tasks and responsibilities is what we have to acknowledge and deal with if we want to conquer our fear of failure. In order to move ahead in life, we have to get rid of this avoidance and the mundane things in life and keep our eyes on the prize at the end of the road.
#4. Develop The Never Say Never Attitude
If you have noticed, all the successful people in life have one thing in common. They have a never say never attitude and are always willing to take up new challenges in life. They are bold and do not care about not being able to get the desired outcome from a venture. What they do is they make the best decisions as per their abilities and let the chips fall where they may. And since the fortune favors the brave, more times than not, their boldness gets them to success. It is this attitude that you need to develop if you want to get over your fear of failure. Develop determination that no matter what comes in your way and how afraid you are at the moment, you will not deviate from the path you set out on.
#5. Trust The Inner Guide
We all have an inner guide, or you can say, the voices in our head that tell us what we need to do to achieve our goals but the fear of failing that we have dims that voice. Whenever you are afraid of failure, keep faith in yourself and the inner guide who is telling you the way to where you want to be. It is the veil of fear that comes in our way. In moments of fear, we have to keep faith and trust in the inner guide to point us in the direction we want to go and strive to overcome any obstacle that comes our way.
#6. Develop Patience And Faith
Nobody achieved success in one day or moment. Greatness is achieved when you work hard to achieve your goals on a consistent basis. And that requires patience and perseverance. You cannot let any obstacle that comes your way take you off from your path to glory. This way, you are never going to achieve the goal you made for yourself. You have to be patient if you are not getting the result. Failure will teach you a lesson which might help you improve and get to your goals the next time you try. Also, you have to keep faith in yourself. You have the skill and the knowledge you require to get to your target, just keep the faith.
#7. Invoke Positive Thoughts
Positive thinking is one of the best ways to build self-confidence. Positive thoughts refresh you, filling you will a new energy and bringing out the best you in. It also triggers clarity, sparking enthusiasm and excitement that will be visible in your body language and the emotions you exude. Positive thoughts like nothing can get in your way, or you have everything you need to be successful are what you need to invoke in yourself when you fear failure.
#8. Ponder The Worst-Case Scenario
Sometimes all we need to do to get rid of our fear is contemplate the worst thing that could happen if we fail. And as soon as we do that, we realize that it is not the end of the world even if we do not get to the point where we want to be. In a few cases, the end result of failure could really be disastrous, but that is not the case in most circumstances. Believe that you will be able to handle even if things take a turn for the worst. You have the skills, you have the knowledge; nothing can prevent you from succeeding in life.
#9. Have A Backup Plan
Often, the cause of our fear is that we do not know what we are going to do when things do not go our way. It is the lack of foresight that makes us afraid of trying something that we haven’t before. A simple and effective way to deal with this issue is preparing a backup plan for when things go south. Perhaps this contingency plan can give you the surety that you will be able to handle whatever circumstances may come your way.
Humans have a sophisticated capacity for empathy because of our huge working memory and well-developed neocortex. It is the result of the mirror neurons in our brain that lets the human fundamentally alter the understanding of empathy. Since then, the neuroscientists have identified such behavior as the “empathy circuit” in our brains. If by any chance this circuit gets damaged, our ability to understanding the feelings of other people can curtail.
Did this all go over your head? We totally feel you. Science has its own way of explaining simple things in a complex manner, so we have tried to simplify it for you.
Empathy in its most generic form is known as the capacity of an individual to recognize and understand the feelings and emotions of other beings. All humans are said to be born with the ability to empathize with one another; the degree of empathy may vary from person to person. It is simply the ability to sense other people’s emotions, united with the ability to imagine what someone else might be thinking or feeling.
Empathy is not about “you either have it, or you don’t”unless you’ve experienced some traumatic experience that shook off your mind and took away your ability to be empathetic.
As far as the individual behavior is concerned, empathetic people are more likely to be generous and concerned with other people’s welfare and are said to have happier and healthier relationships.
The Key Importance of Empathy in Personal Life
The more open you are about your own emotions, the more easily will you be able to attune to the emotions and feelings of others and especially your partner. Empathy lets you peek into your partner’s heart and understand their feelings without them saying much.
#2. We can often tell a lot about people by just watching their body language or non-verbal cues. An empathetic person will be able to observe the facial expressions, hand motions, gestures and tone of voice of their partners and analyze if there is something unusual about it.
#3. It’s more important to understand the unsaid than the things that have been put into words. Studies suggest that partners who can decipher each other’s’ nonverbal messages are more likely to sustain their relationships.
#4. An empathetic partner will always hear what their loved ones tell them. By giving your partner or friends or family members a chance to express themselves without interfering will help in improving the relationship.
#5. While listening is the key to developing empathy, it’s also important for you to not judge the person you are with. A non-judgemental conversation is what each one of us craves for. If you wish to develop empathy with your partner, it is highly important for you to stay non-judgemental and understanding.
#6. An empathetic partner is good at reflecting the emotions by putting aside your opinions and views; you’ll be able to focus on your partner’s need.
Empathy effects at Work
Empathy is not only important on a personal level but in your workplace too. It’s important for both the leaders and the team members. Studies suggest that a correlation between empathy and sales, high performance of managers, and improved performance of other team members. Studies also revealed that empathy helps in improving leadership abilities and facilitates effective communication.
It’s been proven that empathy plays a significant role in stimulating the effectiveness of relationships. Here’s a list of how empathy can help you at your workplace.
#1. Better Understanding
If you are able to empathize with your co-workers, you’ll be able to understand them better, hence developing a better relationship. For a team leader or a manager, empathy could be his/her winning streak. They’ll be able to understand their team members and address their problems in a better manner.
#2. Better Communication
If your co-workers are aware of your empathetic attitude, they’ll be able to communicate with you without the uncertainty. They’ll be able to express themselves and you too will be able to read between the lines. You’ll be able to see the perceptions on which your employees are feeding clearly.
#3. Dealing With Conflict
Conflicts are bound to happen when a number of people surround you. Arguments and disagreements in the workplace is a usual phenomenon, and an empathetic manager can get away with it in no time. Dealing with such conflicts become really easy if there is an understanding between the co-workers regarding each other’s’ motivations and fears.
#4. Better Prediction Of Future Events
If you are empathetic and can relate to your colleagues, it’ll be easy for you to decipher the reactions to certain actions. This in return will help you in being well prepared for the situations. Also, it will help you in motivating the people around you.
Empathy is Important for Leaders
Empathy is essential for leaders to coordinate with his/her current workforce. Being empathetic
#1. Helps in increasing the use of team members
#2. Helps in developing pace of globalization due to cross-cultural communication
#3. Helps in retaining the experienced employees
Empathy also enables the leaders to provide their employees with an environment that encourages open communications and feedbacks, understanding and navigation of problems, and validation of employees.
How To Develop Empathy?
Empathy is a quality that can be learned. Here’s how you can develop empathy:
#1. Be A Good Listener
There is no denying that for some just listening could be a major challenge. Sometimes we only intend on giving our own opinions instead of listening to others. But to gain empathy, it is very important for you to start listening to what other feels; because that’s the only way you can get an insight into their minds and hearts.
#2. Be Fully Present And Available
Being fully present implies being available and present to the people you are, which obviously excludes your friend that you were chatting with on WhatsApp. Keep your phone at a distance, stay away from checking any emails, do not accept any calls while you interact with the people present in the room. By being fully available to people, you can even tune into some nonverbal communications with them.
#3. Smile Cause It Costs Nothing
Smiles are seriously contagious. Cingulate cortex is the part of your brain which is responsible for bringing a smile to your face, which is an unconscious and involuntary response area. Because smiling releases the ‘feel good’ chemicals in the brain, it activates the reward centers and improves our health.
Passing a smile to anyone and everyone will help you connect with them instantly.
#4. Prefer Calling People With Their Names
Encouraging people can be as simple as nodding at them while they put their point in a meeting. This simple gesture coupled with using their name can have a prominent impact on your relationship building skills.
#5. Try To Empathize With People With Different Ideologies
Just when you plan on developing empathy, do not take the easy route out. It is obviously not tough to empathize with people who are like minded. The actual problem occurs when you are expected to understand and empathize with the ones you cannot relate with. Instead of completely rejecting their beliefs, just choose to perceive things from their point of view.
#6. Keep Your Recognition As Genuine As Possible
Take a step further from “great job” and “ you can do better.” Try to be more genuine with your compliments. Your co-workers would appreciate if you could be honest about your feedbacks. Also, they’ll make sure to consult you each time they complete any project.
#7. Have Deep Conversations With Your Colleagues
We understand that most employees prefer to keep their personal and professional life separate and hence it is difficult to talk to them on a personal level. But if you feel that a co-worker is disturbed or is having any issues, you should address them. Having a deep conversation with your colleague will promote interpersonal relationships.
It is an excellent way to jump into the waters of empathy directly. While you listen to this employee, with a smile, calling them with their name and encouraging them, they are sure to break down in front of you.
The easiest thing to do is to sit back and hope that the fears and anxiety will go away automatically. However, that rarely happens. Until and unless you face your fear, they won’t go away. You need to face your fears before they start controlling your life. Everyone is afraid of something or another thing. This is nothing new, taking charge of this is, however, is a different thing altogether. The only difference is that if you take initiatives to face and try to overcome your fears, you will be eventually successful. The people you admire had done nothing new except that they took the steps in order to get rid of their fears. The place you want to be can only be successfully achieved when you have the guts to have a face to face meeting with your fears. Fears are capable of gripping your mind, soul, spirit, and body if won’t start controlling it. Fears can start a war between you and your dreams.
You should know what needs to be done. To ensure that your dreams do not get shattered because of your fears, face that nightmare and figure out how you can diffuse those fears. Once they shrink, they will no longer be an enemy for you. The people who have extreme fears are afraid to get out their shell or comfort zone. One-fourth of the population from the youth generation is suffering from any phobia. The adult population has been taken over by fears and phobias. If some things are making your knees weak or you are terrified because of anything that is your fear germs. But believe in yourself that you are capable of conquering these fears by your own or with professional help. Let’s figure out how can you overcome face and overcome your fears.
How to Face Your Fears Before Conquering Them
#1. First Of All, Know That It Is Natural And You Are Not Alone
The most important thing is to realize that you are not alone who has fears and anxieties. There are millions of people who have severe fears which are restricting them to do whatever they wish to. People are afraid of the similar things or maybe the condition they have is even worse than yours. Feeling embarrassed will not help you here to overcome them or even to face your fears. Acknowledge that your fears are normal and it is very natural to have such fears. It is an usual human emotion and you need to realize that in order to achieve the goal.
#2. Pen Down Your Fears
In order to overcome your terrors, you need to sit down and think what makes you afraid the most. Think keenly and pen down whatever you feel. When you will start writing your fears down, you will somewhere face them and know them. Where do they come from and why they scare you this much, there should a reason to the problem in order to solve them. It is a good idea to start a fear journal if they are troubling you to that extent. Writing down your fears will provide an objective vision to fight your fears and it will seem more logical.
#3. Abandon The Irrational Fears Right Now
In many situations of life, you feel fear at a level, but some situations are extremely severe. There are some situations which work healthy for you at the end. However, some fears take a change of your body and mind. You need to differentiate between the irrational and rational fears. Some fears go with time and some do not till the time you take a step against them. This hostile world takes a lot to live in. in order to live a healthy life, you need to know your fears and face them. Some fears are perfectly normal as they do not affect your life and personality at a deeper level.
#4. Choose The Fears You Want To Face
Create a fear ladder to consider which are the fears you want to face first. Break that ladder into steps which you need to take to get rid of your fears. Each step will help you kick down one aspect of your fears. On the top of the ladder try the least dangerous thing that you fear. Choose the actions and the manner you are going to face them. For example, you are scared of water, then try to get into the pool first to start being comfortable in the water. You can slowly lead to the higher challenges so that you can gradually get over of the fear of water.
#5. Control Your Brain And Face You Thinking
Surely your brain is wrapped around fears and you need to get them out of your mind. Control your brain to get sacred from those fears. Break the steps into pieces and then try them one by one. Face your thinking when you try to know where is it coming from. Remember one thing that fears are an emotion created by the brain, so by controlling your brain, you can reduce its effect on your mind. Change your internal dialogue in order to change your mindset regarding fears. Moreover, do not jump into the worst case scenario in the most initial stage and try to go slow so that your brain can be comfortable with your fears.
#6. Seek Professional Help, If Required
If you can not control your brain and fear yourself, then you should seek the help of someone who is professional in this field. If the fears are making you anxious and distress in your day to day life then you should take the help of the mental health professional who can take you out from that zone. Some people have social phobia, some have a physical phobia that can make your daily routine life devastating and terrible. The professionals can help you to figure out the reasons and they can also provide you the solutions of those fears by walking through with you in your fears.
Try And Overcome Your Fears Once You Know Them
#1. Know That Fears Are Learned, Not Inherited
Once you know your fears and faced them, you also realize the fact that fears are human emotions which has its roots in the mind. Almost all the fears that humans face are learned through the mind. Fears are never there when we are young or when we born. Instead, we gradually develop these fears which make phobias when we come to the adult age. We learn to be afraid of certain things which we had the bad experience with. Also, humans have the nature to adopt the social fears which are not present initially in them. We are afraid to realize that this is something that we learned throughout life and not have it in our body since birth.
#2. Visualize Success Before Achieving To Gain Confidence
In order to raise your confidence, visualize your successful moments. You will automatically lack fear when you will know that you can eventually achieve it. Think about the good times to feel good is the trick to successfully achieve what you desire Practice continuously to overcome your fears but before that try and think about the good moments.#3. Relax Your Mind And Body
#3. Relax Your Mind And Body
Practise relaxing your mind and body in order to get rid of the anxiety from your mind and body. Lie down in a quiet and comfortable place to ensure your mind is stable and not feeling anxious. You will feel your nerves getting relaxed in some seconds and then think about your fears with the free mind. It will not only make you realize the reasons but also provide you the solutions.
#4. Expose Yourself Completely In Front Of Your Fears
Start from the very bottom and then climb up to slowly encounter your fears. Start from the least scary step and them intensify it to expose yourself completely in front of your fears. You do not to do this in front of people if you are not comfortable. Start alone and then when you gather confidence, you can do challenges with your friends or family. Plan your step in advance so that you do not hesitate after the first step. People usually leave the process in midway but you got to finish it till the end so that the fear can never control you in the future.
#5. Fake It Until You Make it
The most reasonable advise till the till you do not completely conquer your fears is that you need to fake it until you actually make it overcome them. The process can go on but it is not necessary that the people need to know about that. You can fake that you are fearless until the time you do not actually achieve it. You will be very surprised to know that this way you can actually trick your mind as well to try to face your fears.
Hooking- up seems all fun and frolic until one of them catches feelings. Or that’s how every romantic movie starts. But can real life really lead on from reel life? Times have changed and so have people’s opinion on the matters of love. What you really think is love, in reality, might just be lust! And things come to an ugly turn when only one of them in a relationship gets hit by this. Before hitting the apparent stronger sex with the ultimate chick question as to ‘Who we are?’, Ask yourself! Are you really his girlfriend or just his menial hookup side-chick that he just happened to treat with respect?
It has been rightly said that it is a tough task to read a lady’s mind indeed. In today’s fast pacing world, everybody is busily engaged in their own problems. Nobody wants this extra responsibility of having to deal with a relationship too. So what came next? The trend of open relationships.Casual relationships strictly pertain to being sexual in nature rarely garnished with a pinch of friendship. And here’s how slangs like fuckboy and side-chick came into existence. But the real question is, are you a side-chick for real? Are you commitment phobic and only have a good time when in casual relationships? Some side- chicks can be sadists too. Ladies that tend to go after a man who’s already in a relationship or married often end up creating a ruckus for all the people involved, mostly on purpose. But sometimes, the former don’t feel like hurting anybody else’s feelings, but still, want to engage in a fun-filled ride. Here’s how to know if you might be a potential side-chick or not!
Signs That You Might Be A Side- Chick!
What are the qualities of a side- chick, you’d ask? But a side-chick isn’t always born (just sometimes..) and there are times when you happen to turn into a side-chick. This might be due to some bad past experience in a relationship or due to the media hype. Most of the times, they are a nuisance to the society and if you identify a promiscuous creature like this in your life, steer clear! Side-chicks fall under the ultimate sadist category and only believe in feeding their own ego and selfish needs. Their most common weapon being sex, they tend to make the first move and seduce the guy, so as to engage in an activity that he might regret in the future.
If you can relate to this information and are a lady, you will perhaps know what we’re saying. But is this something that you should be proud of? Obviously, not. The aftermath doesn’t bother, and you simply don’t care about other people’s feelings. It’s not the fact that they are dead inside, but the fact that they attain some kind of selfish pleasure in making other people’s lives a mess, playing with their feelings and not caring by the end of it all! A side-chick is just a female version of a fuckboy to categorize it in the simplest of words. There might also be a possibility that you are treated or forced to act as a side-chick due to the situation or basically, involuntarily without even knowing it. When a guy is already into a relationship or married and engages in any kind of sexual or emotional activity with another woman, that ‘other’ woman is the ‘side-chick’.
Just like a little devil, they will make efforts to know about a man’s personal life and dwell on it to create strategies as to how to ruin it in order to feed their own selfish needs. Some women tend to chase committed men just to challenge themselves or to see if they can actually grab something out of reach or has karma already closed its doors. They take it as a challenge and chase it until achieved or until they wreck their lives. She is a little predator that is dangerous and must beware of and avoided at all costs. Do not fall for that pretty face, all you committed boys!
They are not just famous for wreaking havoc in people’s lives, but there are reasons as to why they do it. For one, they like the silent private creatures of the night and loyalty means nothing to them. They may even blackmail you after all is done and said for money! And yes, I’ve read and seen cases. This act is commonly more than being true. A side-chick is just a bummed out word for what the previous generation used to call a ‘mistress’. She engages in sexual activity with more than one sexual partners at the same period of time, strictly avoiding any kind of emotional feelings.
But most often, the side-chick is unaware of her position. She might be treated as a side-chick by the guy without her prior knowledge into the relationship. The next time you date someone, try to figure out or better, make sure the guy is single as a pringle or if he is just admitting to being one. Because if he lies, even before you know it, you are his side-chick, backup or the other woman in his life. Some men just don’t believe in the theory of monogamy, and same go for the ladies as well. And what follows next is the creation of a batter of a nuisance that affects us all!
Side-chicks are not heartless or dead inside. They will take out time and make efforts for you to fall into their pit. Just because they go out for lunch and drinks with you doesn’t necessarily mean she might be going out just with you. She will message you every other day knowing you already have a girlfriend and lets you engage in conversations that she knows the guy might not want to avoid. Maybe it’s a football match or maybe it’s just sexual, but they are trick monsters, often possessing experience in the matter! If she tells you she likes you but you still thinks that she does not have all the ears for you when you talk to her or that she doesn’t remember any important event that might be precious to you, maybe she is not the serious kind and just craves for the warmth of affection that you tend to gain in a relationship. People date because they like each other and have genuine feelings for each other but what if she fakes it just to make you believe that she loves you? This might be a secret but nothing like something that doesn’t exist. Maybe she has told this to a couple of guys and fails to show you her phone in the name of trust.
Some other important factors to take note of might be if you have met her on Tinder or any other other social dating site, then there might be a high chance that she is smart enough to know that it’s the best option for engaging in promiscuity and she uses it to the fullest to fulfill this purpose. If you really like this girl and still have doubts about her loyalty, make sure you dig into the minute details like how much time she spends on her phone or the fact that she has just recently ended or come out of a relationship. She might even use you as a scapegoat for a rebound.
Sometimes girls already know the status of a guy and are okay with it or will be okay with being the other half. We are not saying that they lack in self-respect (or maybe a little) but attempting to wreak havoc in somebody else’s relationship or for their own selfish needs, a side- chick is not always unaware of her status and she is always happy to see other’s in pain. But for women with self-respect and who happen to find themselves in a situation relating to a similar ideology of thought and lots of doubt, here comes the newsflash.
How Not To Be A Side- Chick Anymore?
#1. Respect Yourself
Ladies, before anything else, respect yourself and keep in mind the fact that there are many boys out there and life won’t end for you if you cannot achieve the one who is already committed. Put your energies into making yourself better for your own self and not for anybody else!
#2. Understand That This Is Not A Game
Most women tend to have a habit to show other women down. So they do not complain against the attention they receive from somebody else’s boyfriend. This is a very common habit that people tend to mistake for a game which is not cool. If you have any past grudges against a person regarding some past issue, talk to them instead of talking revenge on them by stealing their boyfriend.
#3. You Don’t Have To Prove Your Worth
There are ladies and man alike that tend to commit this kind of revenge on someone that they might have a grudge against either currently or previously. I have heard people confess that they only cheated on their enemy’s boyfriend to hurt their feelings and win. Understand that this is not a game and you don’t have to win it in order to prove your worth. Understand that your previous friendships and jealousy are different and attempting to interfere in somebody’s personal life is different.
#4. Realize That This Can Only Do Harm
You have to realize this one important fact that engaging in an act of playing with someone’s life will only lead you to a dead end besides harming some people’s feelings that you intentionally or intentionally intended to do. Spilling dirt on others will only get you dirty, instead, put all this energy to good use in bettering yourself!
#5. Get Into A Serious Relationship
And be loyal to him! One of the best things that you can do to get your mind off engaging in playful games for fun is to get yourself a man that is true and loyal to you and treat him the same. Focus on yourself and your new budding relationship and think of things to spice up your relationship instead of souring others.
#6. Drop The Jealousy
If you do not want to admit it but understand that you are in some way jealous of the other girl and want to seek her attention by approaching her boyfriend, then drop this attitude and make your life worthwhile by doing something good for the others or yourself. If you have anger against a person, then put your anger and energy to a good productive use. You can join a gym or take up meditation to calm and distract yourself.
How To Deal With A Side-Chick?
If you are dealing with a similar situation, you must talk it out with someone and get it out of your system. You can either talk to a friend, the guy or even a therapist for that matter, i.e., if you fail to feel any kind of empathy even if you want to, you might be suffering from EDD or an Empathy Deficit Disorder which can be treated with regular therapy. Else, if you happen to find yourself in such a situation and recognize your position as a side-chick, you can back off for good. Backing off will prevent a lot of problems for all the people involved. There might also be a chance that you happen to find yourself in such a position without knowing anything about the situation, in that case, you can clear your doubts and talk to a friend or the guy itself. Confront him about the situation and ask him what he really wants or whom he really desires and wants to be with.