Do you want to know the strategy that you can apply to improve domain authority of your blog and get high rank in SERP which improve your organic traffic?
An improvement in domain authority of your blog does not happen overnight but involves careful planning and time. If you follow the steps outlined, I am sure that your domain authority would increase.
All established blog have high domain authority which gives them authority and trust among their peers, search engine and visitor but new blog start from zero and increase after sometimes when other blog links back to your new blog, the domain authority of your blog increases.
High domain authority takes some time and it involves planning and strategy, do not rush into buying backlink from websites that offer crazy amount of backlink for a small amount of money because this backlink is spam and can lead to Google penalization which later after your organic traffic. If you are seriously considering blogging as a long time investment, avoid spam backlink as it will affect your business.
I am sure that you now understand why buying a huge amount of backlink can affect your blog or website, the next step is to understand the domain authority and why it is compulsory for every blogger and SEO expert to understand domain authority.
What is Domain Authority?
Domain Authority is a metric developed by Moz ranging from 0 to 100, the metric is now the main standard use in judging and comparing different websites after Google stop updating its own tool Google Pagerank.
New blog start from domain authority of zero while established websites like Facebook.com, Twitter.com, Pinterest.com, and LinkedIn.com have a domain authority of 100.
The number of quality backlink that your blog has will generally increase your blog domain authority, this is why you should increase the number of quality backlink linking back to your blog, if you don’t know how to start, I have written about different websites that you can create account and include your blog link to create backlink to your blog to increase your domain authority.
Below are factors that can affect your domain authority:
- Trust flow
- Citation Flow
- Link Distribution
- Social signals
- Linking root domains
- Total backlink profile quality
- Website Structure
- On page SEO
- Site loading speed
- Domain age
Next Question is!
How to Check Your Blog Domain Authority?
The first step that you have to take to improve your domain authority is to understand how to check your blog domain authority and compare your domain with other high authority blog in your niche.
Moz.com The trusted tool for many professional and blogger to check your domain authority, sign up on their website to check your domain authority. You can also compare your website with other website in your niche, look at the anchor text of your backlink, and spam score. It offers 10 free searches per month.
Ahrefs.com Another free tool that you can use to check your domain authority. This is a discrepancy with the domain authority you get from Moz and ahrefs is different, this is because of the different metrics both tools use in getting their final result.
8 Ways to Improve Domain Authority
- Check If Your Site Has Been Penalized
This is the first step you have to take before buying your domain name to check if the previous owner of your domain name has been penalized before. Most poor sites are involved in black hat SEO practices like buying thousands of poor and low-quality link back to the sites and can lead to Google Penalization, they quickly move to new domain name and new owner of the blacklisted domain name will experience no traffic from search engine. The mistake of buying blacklisted domain name has lead to sudden death of the blog.
But what if your old website is penalized by Google due to low-quality links, this can lead to a sudden drop in organic traffic but you are not sure if you are involved in black hat SEO practices.
There are steps you can take to fix this situation, go to your blog Google Search Console; this will display all the penalties that affect your blog. This gives you the opportunity to fix them to increase your rank position.
- Reach out to the website owner to remove the backlink or change the anchor text of the backlink.
- If you can’t reach the website owner, you can disavow the backlink using Google Disavow tool to remove the backlink from your blog.
- Improve User Experience
User experience help in increasing web visitor and getting necessary backlink to your blog, the blog should be well design and easy to navigate to other pages and post. If you blog is filled with broken links it can seriously affect your SEO.
Check if your blog has any broken links via broken link checker and remove the links this makes it easy to navigate to different pages and post on your blog.
Install web fonts if you don’t have one on your blog or change the color on your blog. You can redesign and restructure your site structure to improve your user experience. You can find web designer online if you don’t know how to redesign your blog and check out their portfolio.
- Focus On Internal Linking
Internal linking your blog post can help improve your blog domain authority, when you want to write about new topics look for an old post on your blog that you think is relevant to your reader and link the old post to the article.
For example, this blog post is about ‘’how to improve domain authority’’ and I can link back to previously written blog post like ‘’how to find perfect domain name for startup’’, this help my readers who want to know more the old blog post to click on the link and read more about the blog post. This reduces the bounce rate of my blog because readers will stay on my blog for a very long time and it also helps search engines to crawl and index your entire site faster.
- Improve Your Blog Loading Speed
The ideal blog loading time is 1 second, but having a loading time of 3 seconds is still okay, but if your blog takes too much time to load, it will affect your domain authority and visitor. Because most visitors will leave your blog and this increase your blog bounce rate.
To get your blog loading speed is not difficult; there are free online tools that you can use to get your speed. The best and most widely used tool is Pingdom.
Pingdom display your website speed rating score, the highest you can get is 100. The scores are broken down into twelve criteria. Your total score is the addition of all your website scores in different criteria Pingdom use in rating website.
Pingdom also gives you suggestions to help improve your website speed, when you implement the suggestion you notice that your website speed increase until you get to the perfect score of 100. If you think that having a perfect score of 100 is not possible, there are website with 100 speed score, though this takes some time to achieve, when your website speed has been certified okay, you will notice an increase in the amount of time spent on your blog and reduction in the bounce rate of your blog.
After finding out your blog loading speed, another plugin that you can use to speed up your blog, website performance and improve the user experience is cache plugins like W3 Cache.
- Focus On Quality Content
The best content for new blogger in any niche is to look for a long tail keyword with low competition, This helps you to rank higher on search engine, thereby getting valuable traffic to your blog. Search engine rank content based on blog domain authority, articles from established sites would rank higher when compared to newly established sites.
Ranking for the same keyword with this mighty websites would lead to sudden death of blog due to lack of traffic but if you focus on a long tail keyword with low competition, you have a higher chance of ranking faster.
Website like semrush and Moz has tools that you can use to find long tail keywords which you write about on your blog to rank higher. When user believes that your blog is trustworthy, they would subscribe to your newsletter, comment on your post, share your blog post to their social media account, and can link to your blog naturally.
- Look For Quality Backlink
It is always better to have low-quality backlink than millions of links as they can cause harm to your blog. Look for quality backlink by offering to guest post on authority blog in your niche or allowing other blogger to use your infographic on their blog for free.
Prepare a blogger outreach plan to other blogger to look for guest post opportunity. Look for blogs in your niche with a domain authority of 40 – 50 and pitch your idea to the owner of the blog and if they will give you a do follow link back to your blog. If they accept your topics, you can submit your articles and when they publish the article on their blog, it will create a backlink to your blog.
- Research Competitor Backlink
Following this strategy gives you the ability to know the websites that link to your competitor blog and you can contact the owner of the website through guest posting, blog commenting, creating an account on their platform, and so on to create your own backlink.
There are SEO tools that easily let you compare your site to your competitors based on domain authority, page authority, spam score, number of links, and keyword rankings.
Moz and Semrush give you this ability and much more, you can also use this tool to look for keyword phrase that they rank to improve your blog ranking. Both tools are free to some extent but when you pay for their monthly plan, you can easily use them for keyword research, rank history, domain authority and so on.
- Don’t be in a hurry
Domain authority improves with time, so don’t be in a hurry, forget about the quick and fast way of building backlink, as it would lead to Google penalization. Build your backlink and wait for Google to crawl and index your backlink to improve your domain authority.
This is the 8 ways that you can use to increase your domain authority if you know any other factors that can improve domain authority?
Share with us your experience and the steps you take in order to improve your domain authority.